Understanding the Power of EPIC Copywriting
It may just be me, but I feel like copy, never mind great copy, is an afterthought in many marketing strategies and campaigns. Or not enough emphasis is placed on it. But the truth is: your brand and marketing efforts will be a total and utter failure if there is inadequate attention paid to epic copywriting, and here’s why.
Epic copywriting helps show your brand’s personality
Your brand should have a lot beneath the surface (where things like your logo and brand name exist), and this is where I think the importance of great copywriting comes in. Sure, you have fantastic branding and a thorough marketing plan, but words help you carry these things across the mighty World Wide Web in a way that communicates who you are and what your brand is about. Having a unique personality is so important and superb copywriting can help separate you from the rest.
Use copywriting as a tool to grab peoples’ attention
Think about the home page of your website – it may look pretty but if the copy is anything short of captivating then it’s unlikely that people will continue to browse. One spelling error or generic copy could lower the chances of a potential customer investigating who you are. Give your potential customer a reason to carry on reading.
Copywriting = salesmanship in writing
Neil Patel hit the nail on the head by explaining that copywriting is essentially salesmanship in print, making epic copywriting absolutely essential to the success of your business. Before your customers even know about your product or service, they’re going to read what you say about it first, so it’s vital you get this right from the very beginning – basically, it’s your copywriting that will sell your product or service.
Copywriting in content marketing
Content marketing was set to become a multi-billion dollar industry by 2019 because it costs a whole lot less than traditional marketing approaches and generates triple the amount of leads. So, there’s no wonder that you need to have copy that SELLS! We’ve also heard it all before – that ‘content is king’ – and I am wholeheartedly invested in this. Quality content that adds value will attract more and more people, and the chances of people finding you online will increase, too. Strive to be the go-to resource for industry knowledge that is reliable and trustworthy, and quality copywriting with relatable tid-bits will help you get there.
If you’ve read this blog and thought: “Crap, I need to get my act together”, then don’t feel alone! My copywriting services encompass all of the above and will help your business get to where it needs to be. For more information, get in touch!